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No Nothing tag

No Nothing


Art Direction
E-commerce Shopify
Marketing emails

No Nothing develops fragrance-free haircare products especially for people with sensitive skin. We created a new experience making their core values the design guideline.visit website

nothing unnecessary

Just like the products, we kept a clean and simple design with nothing unnecessary.
We used a soft blue with a touch of light purple along with their illustrations to keep a cohesive identity across the site and their packaging.


We used large imagery to highlight the product, its texture and its composition. Ingredients and formulae matter, that’s why we dedicated one of the 4 main images of the product page to the ingredients. We utilized some space below the ATC button to display a bundle offer.

A unique product range

The collection is a single page including hair care and styling products divided by hair types, which makes it easy for the customer to find their personal favorites.
As the catalog was pretty small, it left space for freedom and originality in the layout of the collection page. The page is mixing product cards and lifestyle imagery along with brand illustrations to break the grid.

The quick shop appearing while hovering over the product card makes it simple to add the right size to cart.


“Chloe has been a fantastic asset to our brand! She fully understands our brand, and her work reflects her expertise in branding and digital design. Chloe's attention to detail is remarkable, and after 3 years of working with her, she still manages to wow us with her designs.

Chloe has designed our websites, emails, banners and other marketing materials, even our trade show booth, which was a huge hit. Chloe has great communication and she is pleasant to work with.”

Sophia Hyökyvaara

Sophia Hyökyvaara

Owner at Four Reasons USA


New visual navigation

The new visual navigation under « shop » allows customers to easily find the collection that better fits their concern/type of hair.


All the ways to your audience

Partnering with the Four Reasons team for over 3 years, I helped them create marketing emails, from automated flows to bi-monthly campaigns as well as various print and digital materials.

Insert cards
more emails