SHEN beauty is a luxury beauty supply store offering a selection of the best natural and clean beauty products. When redesigning their website we aimed to reflecting the high-end aesthetic of their Brooklyn store into the new experience.visit website
The redesign of the SHEN beauty website was initiated in order to improve the user shopping experience but also to reflect the clean and sophisticated aesthetic of the physical store in Brooklyn.
The new color palette as well as the new font create a refined and cohesive brand image across the different points of sale, online/in-store.
The homepage has been thought by module; what’s new, collection module, brand module, introducing a "shop the routine" module, and an overview of the services.
We created an interactive "shop the routine" module to shop products by concern, mixing makeup and skincare.
We built a seamless detailed product page to fit in with the various brand and products that SHEN offers. The shopping experience is easy and intuitive, with plenty of opportunities to deep-dive into the specificities of the product; benefits, how to use, why Jess loves it, ingredients, before/after module, and clinical results.
Given the large range of products, we designed detailed product cards with tags and additional information/details when hovering over the product to give the key benefits of each product and help the customer with their purchase.
To complete the experience, the shop also offers spa services. We designed this page to present the different treatment as well as the team of expert. It has never been easier to have an overview of the different services and to book an appointment thanks to the sticky bar at the top of the page.